We have all seen the ads for Lifelock on TV (they do a good job of putting their brand out there) promising to protect your identity with fearmongering ads. It sounds like a great idea but since I've never signed up for the service, I have no idea what it provides.
Whatever they do, it seems they don't apply the seemingly valuable service to it's own employees. Reading Slashdot this morning I came across an article http://it.slashdot.org/article.pl?sid=10/05/27/0113221 "Lifelock worries after employee data leaked to the Web.".
Further linking to the Phoenix Times online revealed a pattern of ineptitute from the company and since they were based in Tempe, Arizona, the Phoenix Times picks on them like a big brother bullying his kid brother.
The Phoenix Times reports that even after a $12 million dollar penalty for deceptive advertising, LifeLock still refuses to refute that they cannot protect your identity. The company CEO put up a website that was active until early May 2010 (www.todddavislifelock.com) that supposedly put his own personal SSN to prove he was confident in LifeLock's ability to protect him. Futher investigation shows that Todd Davis has been a victim of identity theft approximately 13 times.
The company refuses to believe that it simply cannot protect anyone's identity and the service is a waste of money. Worse yet, the service could be a factor in increasing its customers risk of becoming an identity theft victim.